FLOXIS
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The autonomous ad exchange

The operating system
for your ad exchange.

Turn your traffic into revenue. Floxis is the white-label RTB exchange you run as your own — your domain, your branding, your margins. An autonomous optimization engine monetizes every impression between supply and demand, on infrastructure already running live production traffic.

goal ›Maximize net revenue
⌘K · OPERATOR CONSOLE
OS executesillustrative
Block low-economics segmentsScore every segment by demand economics, then drop the worst — proven first. Shadow → Enforce
Raise per-segment floors above your minimumReserve prices computed from observed clearing — never below the floor you set. Enforce
Tune margin inside your rangeSelf-tunes within your min/max bounds on rolling 24h trade patterns. Adaptive
Prove every change vs a live holdoutArm 0 mirrors your status quo; a safety breaker reverts to Shadow if an arm underperforms. Holdout-proven
<700ms end-to-end response OpenRTB 2.5/2.6 standards-native NYC cluster — live production Launch with demand already connected
Standards-native OpenRTB 2.5OpenRTB 2.6Prebid VASTJS Tagsads.txt sellers.jsonschainIAB TCF
System modules

One exchange, running as a system.

Every part of the auction — clearing, optimization, integrations, compliance, reporting — is a module of the same operating surface you control.

illustrative

Auction Kernel

A bid request enters, demand is called, your margin is applied, the winner clears — end to end in well under a second.

Goal-based

Optimization

Set the goal; the engine blocks, floors and tunes every auction to hit it — each lever proven against a live holdout.

Segment blockingShadow
Per-segment floorsEnforce
Adaptive marginIn range

Integrations

RTB, Prebid, VAST and JS tags. Bring your own partners — or launch with demand already connected.

Compliance

GDPR, CCPA/CPRA, IAB TCF & GPP handled natively. ads.txt, sellers.json and schain validation built in.

Reporting

Sub-minute analytics across deep dimensions, with drop reports on every filtered request.

What sets it apart

Three things that set the exchange apart.

01

White-label, end to end

Your domain, your branding, your invoicing. Supply and demand partners integrate with your exchange and never see Floxis underneath. Custom domain, custom dashboard, your margin on every transaction.

100% white-label
02

Autonomous optimization

Segment blocking and dynamic bid floors that tune themselves. Each lever runs Off → Shadow → Enforce and is measured against a live holdout, so the gain is measured, not assumed. A safety breaker auto-reverts to Shadow if a test arm underperforms.

Goal-based autopilot
03

Standards-native & compliant

OpenRTB 2.5/2.6, Prebid / header bidding, VAST and JS tags. ads.txt, sellers.json and supply-chain (schain) validation built in. Global privacy compliance — GDPR, CCPA/CPRA, IAB TCF & GPP — with per-endpoint QPS control and real-time, sub-minute analytics.

GDPR · CCPA · GPP
How it works

A bid request, cleared under your brand — in well under a second.

Supply
  • Publishers / SSPs
  • Prebid · header bidding
  • JS tags · pixels
  • VAST · video
  • OpenRTB 2.5 / 2.6
Your Floxis exchange
  • RTB auction
  • Your margin applied
  • Traffic shaping
  • Filtering
  • Compliance enforced
Demand
  • DSPs / advertisers
  • 200–300ms timeout
  • Per-endpoint QPS
  • schain validated
01

Request arrives

Supply sends an OpenRTB request to your branded endpoint — display, video or native.

02

Auction runs

Floxis calls your demand partners with a 200–300ms timeout, shaping and filtering as configured.

03

Margin applied

Your margin is taken per transaction and the winning bid is cleared, end-to-end in under 700ms.

04

Reporting lands

Every bid, win and drop reaches your real-time analytics about a minute later, with drop reports that show exactly why each request was filtered.

Optimization engine

Set the goal. Hand over the wheel.

Tell Floxis what each endpoint should maximize — net revenue, fill, or win volume — and the engine blocks, scores and floors every auction to hit it. Every change is proven against a live holdout (arm 0, an exact copy of your status quo) before it touches production, and reverts itself the moment it stops paying off.

Maximize net revenue Maximize fill Maximize win volume

Segment blocking

OffShadowEnforce

Drop segments with poor demand economics. Shadow scores and records but still sends everything; Enforce actually drops.

Dynamic per-segment floors

OffShadowEnforce

Reserve prices computed from observed clearing prices. Your manual floors always win — the engine only raises above your minimum, never below.

Adaptive & range margin

OffAdaptiveRange

You set min/max bounds; the engine self-tunes margin within them on rolling 24h trade patterns.

Safety breaker. If a test arm's bid rate falls below 80% of the holdout, Enforce auto-reverts to Shadow.

Integrations

Connect any partner. No partner left behind.

Bring your own demand and supply — you keep the relationships, Floxis does the integration work — or launch with demand already connected, live from day one.

RTB / OpenRTB

2.5/2.6 · display · video · native

Standards-native real-time bidding across every format your supply sends.

Prebid / header bidding

Prebid.js · Prebid Server

Header bidding on the client or the server, aligned to your auction.

VAST & video

in-stream · outstream

Video creatives delivered and tracked through the same clearing path.

JS tags

script · pixels

Drop-in script and pixel tags for supply that isn't bidding yet.

Custom adapter development

white-glove onboarding · no engineering lift on your side

Non-standard partner? Floxis builds and maintains the adapter for you — white-glove onboarding, no engineering lift on your side. Per-endpoint config: QPS, timeout, schain, bidding URL.

Capabilities

Everything an exchange needs, in the box.

Brand safety & fraud prevention

Bring your own IVT and creative verification — works with any provider — or have Floxis run it for you. Fraud floor caps and creative checks on every clearing path.

BYOK IVT · creative checks · fraud caps

Granular filtering

Allow and block lists across domain, bundle, publisher, CRID, IP, device and ad-markup.

domain · bundle · CRID · IP · device

Real-time analytics

Sub-minute reporting across deep dimensions and derived metrics — fill, win, render, eCPM, RCPM — plus drop reports that show exactly why every request was filtered.

fill · win · render · eCPM · RCPM

Identity & cookie sync

User matching that lifts bid rates and clears more demand on the same supply. Signal-resilient — works with the identity you already run: UID2, ID5, RampID, hashed email.

signal-resilient · UID2 · ID5 · RampID

Routing control

Per-endpoint QPS, spend caps and timeouts — route demand and supply exactly how you want it.

QPS · spend caps · timeouts

Win-notice & event tracking

Server-side win notifications with impression and render tracking, reconciled into your reporting.

server-side · impression · render
Global infrastructure

Run your exchange where your traffic is.

Deploy close to your supply and demand for low-latency auctions — one platform, every region.

US-NY

Live

New York · serving live production traffic today.

EU

Available

Deploy on request — close to European supply and demand.

APAC

Available

Deploy on request — close to Asia-Pacific traffic.

Trust & compliance

Credibility your partners can verify.

No hidden ad-tech tax · full log-level data · no black box.

Global privacy

GDPR (EU), CCPA / CPRA (US) and IAB TCF & GPP consent handled natively, enforced end to end across the auction. The exchange is a registered IAB TCF vendor.

Full supply chain (schain)

Full, validated supply chain — complete and transparent. Authorized-seller checks (ads.txt & sellers.json) built in.

Creative verification

Integrated creative checks run before anything clears.

Real-time analytics

Per-endpoint routing controls and sub-minute reporting, with drop reports on every filtered request.

Who it's for

Built for teams that route real traffic.

Ad networks

Launch your own branded exchange without building RTB from scratch.

Publishers

Exchange-grade infrastructure, on your domain, without the build.

SSPs

Add an owned auction layer and set the margin on every clear.

oRTB traffickers

Route demand and supply at scale with per-endpoint controls.

Specification

The system, at a glance.

End-to-end response< 700 ms
DSP bid timeout200–300 ms (default)
QPS per endpoint1–100k+ (configurable)
Analyticsreal-time ~1 min + drop reports
Optimizationgoal-based autopilot, holdout-proven
RTBOpenRTB 2.5 / 2.6
Header biddingPrebid.js · Prebid Server
Tags & videoJS tags · VAST
Supply chainads.txt · sellers.json · schain
PrivacyGDPR · CCPA/CPRA · IAB TCF v2 · GPP
RegionsUS-NY live · EU · APAC

Launch your exchange.

Book a demo and we'll walk through running Floxis as your own branded exchange — your domain, your demand, our infrastructure.