FLOXIS
Real-time bidding infrastructure

Run your own ad exchange.

Turn your traffic into revenue. Floxis is the white-label RTB exchange you run as your own — your domain, your branding, your margins. An autonomous optimization engine monetizes every impression between supply and demand, on infrastructure already running live production traffic.

<700ms end-to-end response OpenRTB 2.5 / 2.6 native NYC cluster — live production Day one demand connected
Standards-native OpenRTB 2.5 OpenRTB 2.6 Prebid VAST JS Tags ads.txt sellers.json schain IAB TCF
Why Floxis

Three things that set the exchange apart.

01

White-label, end to end

Your domain, your branding, your invoicing. Supply and demand partners integrate with your exchange and never see Floxis underneath. Custom domain, custom dashboard, your margin on every transaction.

100% white-label
02

Autonomous optimization

Segment blocking and dynamic bid floors that tune themselves. Each lever runs Off → Shadow → Enforce and is measured against a live holdout, so every change is proven against your real status quo before it touches production, never assumed. A safety breaker auto-reverts to Shadow if a test arm underperforms.

goal-based autopilot
03

Standards-native & compliant

OpenRTB 2.5/2.6, Prebid / header bidding, VAST and JS tags. ads.txt, sellers.json and supply-chain (schain) validation built in. Global privacy compliance — GDPR, CCPA/CPRA, IAB TCF & GPP — with per-endpoint QPS control and real-time, sub-minute analytics.

GDPR · CCPA · GPP
How it works

A bid request, cleared under your brand — in well under a second.

Supply

Publishers / SSPs

  • Prebid
  • JS tags
  • VAST
  • OpenRTB 2.5 / 2.6
Your Floxis exchange

RTB auction

  • your margin applied
  • traffic shaping
  • filtering
  • compliance
Demand

DSPs / advertisers

  • 200–300ms timeout
  • per-endpoint QPS
  • schain validated
01

Request arrives

Supply sends an OpenRTB request to your branded endpoint — display, video or native.

02

Auction runs

Floxis calls your demand partners with a 200–300ms timeout, shaping and filtering as configured.

03

Margin applied

Your margin is taken per transaction and the winning bid is cleared, end-to-end in under 700ms.

04

Reporting lands

Every bid, win and drop reaches your real-time analytics about a minute later, with drop reports that show exactly why each request was filtered.

Optimization engine

Set the goal. Hand over the wheel.

Tell Floxis what each endpoint should maximize — net revenue, fill, or win volume — and the engine blocks, scores and floors every auction to hit it. Every change is proven against a live holdout (arm 0, an exact copy of your status quo) before it touches production, and reverts itself the moment it stops paying off.

Maximize net revenue Maximize fill Maximize win volume

Segment blocking

OffShadowEnforce

Drop segments with poor demand economics. Shadow scores + records but still sends everything; Enforce actually drops.

Dynamic per-segment floors

OffShadowEnforce

Reserve prices computed from observed clearing prices. Your manual floors always win — the engine only raises above your minimum, never below.

Adaptive & range margin

OffShadowEnforce

You set min/max bounds; the engine self-tunes margin within them on rolling 24h trade patterns.

Safety breaker. If a test arm's bid rate falls below 80% of the holdout, Enforce auto-reverts to Shadow.
Reserve vs. control Sample · illustrative
arm 0 — Holdout (control)1.00×
arm 1 — Shadow (measuring, not sent)1.15×
arm 2 — Enforce (live, raised floor)1.30×

Bars show illustrative reserve relative to control — not real client results.

Integrations

Connect any partner. No partner left behind.

Bring your own demand and supply — you keep the relationships, Floxis does the integration work — or launch with demand already connected, live from day one.

RTRTB / OpenRTB

2.5 / 2.6 — display, video and native, all on one branded endpoint.

display · video · native

PBPrebid / header bidding

Prebid.js and Prebid Server, wired into the auction with no rewrite for your publishers.

Prebid.js · Prebid Server

VAVAST & video

In-stream and outstream video served and tracked through the same exchange.

in-stream · outstream

JSJS tags

Script and pixel tags for legacy supply that never spoke OpenRTB.

script · pixels

CACustom adapter development

Non-standard partner? Floxis builds and maintains the adapter for you — white-glove onboarding, no engineering lift on your side. Per-endpoint config: QPS, timeout, schain, bidding URL.

white-glove · per-endpoint config
Capabilities

Everything an exchange needs, in the box.

Brand safety & fraud prevention

Bring your own IVT and creative verification — works with any provider — or have Floxis run it for you. Fraud floor caps and creative checks on every clearing path.

BYOK IVT · creative checks · fraud caps

Granular filtering

Allow and block lists across domain, bundle, publisher, CRID, IP, device, geo and ad-markup.

8 filtering dimensions

Real-time analytics

Sub-minute reporting across deep dimensions and derived metrics — fill, win, render, eCPM, RCPM — plus drop reports that show exactly why every request was filtered.

~1 min · drop reports

Identity & cookie sync

User matching that lifts bid rates and clears more demand on the same supply. Signal-resilient — works with the identity you already run: UID2, ID5, RampID, hashed email.

signal-resilient

Routing control

Per-endpoint QPS, spend caps and timeouts — route demand and supply exactly how you want it.

QPS · spend caps · timeouts

Win-notice & event tracking

Server-side win notifications with impression and render tracking, reconciled into your reporting.

server-side · reconciled
Global infrastructure

Run your exchange where your traffic is.

Deploy close to your supply and demand for low-latency auctions — one platform, every region.

region health illustrative

US-NY

New York · serving live traffic
Live

US-West

deploy on request
Available

EU

deploy on request
Available

APAC

deploy on request
Available
Trust & compliance

Credibility your partners can verify.

No hidden ad-tech tax · full log-level data · no black box.

Global privacy

GDPR (EU), CCPA / CPRA (US) and IAB TCF & GPP consent handled natively, enforced end to end across the auction. The exchange is a registered IAB TCF vendor.

GDPR · CCPA/CPRA · TCF · GPP

Full supply chain (schain)

Full, validated supply chain — complete and transparent. Authorized-seller checks (ads.txt & sellers.json) built in.

ads.txt · sellers.json · schain

Creative verification

Integrated creative checks run before anything clears.

pre-clear checks

Real-time analytics

Per-endpoint routing controls and sub-minute reporting, with drop reports on every filtered request.

~1 min · drop reports
End-to-end response< 700 ms
DSP bid timeout200–300 ms (default)
QPS per endpoint1–100k+ (configurable)
Analyticsreal-time ~1 min + drop reports
Optimizationgoal-based autopilot, holdout-proven
RTBOpenRTB 2.5 / 2.6
Header biddingPrebid.js · Prebid Server
VideoVAST · JS tags
Supply chainads.txt · sellers.json · schain
PrivacyGDPR · CCPA/CPRA · IAB TCF v2 · GPP
RegionsUS-East live · US-West · EU · APAC
Who it's for

Built for teams that route real traffic.

Ad networks

Launch your own branded exchange without building RTB from scratch.

Publishers

Exchange-grade infrastructure, on your domain, without the build.

SSPs

Add an owned auction layer and set the margin on every clear.

oRTB traffickers

Route demand and supply at scale with per-endpoint controls.

Launch

Launch your exchange.

Book a demo and we'll walk through running Floxis as your own branded exchange — your domain, your demand, our infrastructure.

Book a demo