White-label, end to end
Your domain, your branding, your invoicing. Partners integrate with your exchange and never see Floxis underneath.
Live · auctions clearing now
Run your own
White-label RTB exchange
Run your own
ad exchange.
Turn your traffic into revenue. Floxis is the white-label RTB exchange you run as your own — your domain, your branding, your margins. Real-time bidding between supply and demand, with an autonomous optimization engine that works every impression to maximize what you keep — on infrastructure already running live production traffic.
Standards‑native, not a walled garden — protocols, not lock‑in
OpenRTB 2.6
OpenRTB 2.5
Prebid / Header Bidding
VAST
JS Tags
ads.txt
sellers.json
supply-chain (schain)
IAB TCF / GPP
Real-time analytics
Built for production
Exchange-grade performance,
measured at the millisecond.
Real targets from a production cluster handling real traffic in NYC — not a sandbox. Flow over axis: the curve is throughput, the ticks are the clock.
<700ms
End-to-end response
request → cleared winner
300ms
Default DSP bid timeout
200–300ms, configurable
100k+ QPS
Per endpoint
1–100k+, per-endpoint QPS mgmt
~1min
Reporting latency
bid · win · drop → analytics
Cleared volume over the auction clock
Illustrative · flow ▲ over axis ▏
How it works
Supply and demand converge
where the auction clears.
One worked example, then it generalizes to every request your exchange ever sees.
A bid request arrives from your supply. Floxis runs the auction across your demand partners in well under a second, applies your margin, and clears the winner — all under your brand. Every bid, win and drop shows up in your reporting about a minute later.
Supply →
Publishers & SSPs
Inbound bid requests enter your exchange under your domain and branding.
- Prebid / header bidding
- VAST & JS tags
- schain & ads.txt validated
Your Floxis Exchange
$2.41
CPM · cleared
RTB auction · your margin · shaping · filtering
← Demand
DSPs & advertisers
Bring your own demand, or launch with demand already connected — your exchange goes live with demand from day one. Partners bid in parallel; the highest valid bid above the floor wins.
- OpenRTB 2.5 / 2.6
- 200–300ms bid timeout
- Per-endpoint QPS caps
Supply · publishers / SSPs
→
Your Floxis Exchange · auction · margin · shaping
→
Demand · DSPs / advertisers
The differentiators
Three reasons operators
run on Floxis.
Goal-based optimization engine
Set the objective — maximize net revenue, fill, or win volume — and the engine blocks, scores and floors every request to hit it. Each move runs Off → Shadow → Enforce against a live holdout, so lift is proven and auto-reverts if it slips.
Standards-native & compliant
OpenRTB 2.5/2.6, Prebid, VAST and JS tags. ads.txt, sellers.json and schain validation built in. GDPR (EU) and CCPA/CPRA (US) ready, with IAB TCF & GPP supported.
Autonomous optimization
Set the goal.
Hand over the wheel.
This is the engine that turns your traffic into revenue. Pick what to maximize; it blocks, scores and floors every request to get there, then proves the lift against a live control — and a yield-maximizing auction captures more value per impression.
Flagship · goal-based autopilot
One objective. Every lever, working toward it.
Choose what to maximize and the engine decides how to block, score and floor each request to hit it — measured against a live holdout and auto-reverting the moment a move stops paying. Set the goal; hand over the wheel.
Objective · illustrative
Maximize net revenuewhat you keep after demand cost
Maximize fillclear more of every request
Maximize win volumegrow cleared impressions
Blocking
Drop segments with poor demand economics, scored continuously.
Off
No scoring
Shadow
Score & record
Enforce
Actually drop
Shadow scores every segment without affecting traffic, so the impact is known before a single request is dropped.
Dynamic per-segment floors
Engine Reserve raises floors per segment from observed clearing prices.
Off
Manual floor only
Shadow
Compute, don't send
Enforce
Send raised floor
Floors are computed per segment from real clearing prices and A/B-armed against a holdout. The engine can only raise above your manual minimum — never below.
Adaptive & range margin
Margins self-tune on rolling 24-hour trade patterns, inside bounds you set.
Off
Fixed margin
Shadow
Compute, don't apply
Enforce
Apply within range
Your minimum and maximum margin bounds are never crossed — the engine only optimizes within the range you allow.
Live holdout
Arm 0 mirrors the exact status quo. Every test arm is compared against it in real time, so uplift is measured, not guessed.
Safety breaker
If a test arm's bid rate slips below the holdout's, the breaker auto-reverts Enforce → Shadow before damage compounds.
Manual always wins
Every automated move stays inside the limits you set. A per-endpoint override is final, every time.
Integrations
Connect any partner.
No partner left behind.
Your demand, your supply, your relationships — we do the integration work. Every connection is configured per endpoint, so each partner runs exactly the way it should.
Speak every protocol
Connect over the standards your partners already run — no proprietary handshakes, no lock-in.
The differentiator
Custom adapter development
Got a partner that doesn't fit a standard? We build and maintain the adapter for you — white-glove onboarding, so every relationship gets connected.
Bring your own demand & supply
Keep your partners and your terms. Tune each endpoint independently — you keep the relationship, we keep it connected.
Capabilities
Everything an exchange
has to do — handled.
The breadth that keeps an exchange clean, safe and accountable, built into the platform from day one.
Brand safety & fraud prevention
Creative validation and fraud floor caps keep bad inventory and bad actors out. Bring your own IVT and creative verification — works with any provider — or have Floxis run it for you.
Granular filtering
Allow and block lists across every dimension that matters, applied before a request ever reaches an auction.
Real-time analytics
Sub-minute reporting across deep dimensions and derived metrics — fill, win, render, eCPM — plus drop reports that show exactly why every request was filtered.
Identity & cookie sync
User matching across your partners that lifts bid rates and clears more of every request. Signal-resilient — works with the identity you already run: UID2, ID5, RampID, hashed email.
Routing control
Hold the throttle on every endpoint — per-endpoint QPS, spend caps and timeouts keep traffic and budgets in line.
Your control room
Every bid, win and drop —
under your brand.
A single console for the auction: live throughput, the bid ledger, and your margin, refreshed about a minute behind real time.
Auction throughput
last 60 min · sample
| Request | Supply | Winner | CPM | Margin | Status |
|---|---|---|---|---|---|
| #8F2A1C | publisher‑a | dsp‑04 | $2.84 | 14% | Cleared |
| #8F2A1D | ssp‑north | dsp‑11 | $2.41 | 12% | Cleared |
| #8F2A1E | publisher‑c | — | — | — | Below floor |
| #8F2A1F | ssp‑west | dsp‑02 | $3.10 | 15% | Cleared |
| #8F2A20 | publisher‑a | dsp‑07 | $1.98 | 11% | Cleared |
Avg response
412 ms
Fill rate (sample)
68 %
Shaping · enforce arms
3 / 4
QPS · this endpoint
42k
Global infrastructure
Run your exchange
where your traffic is.
Low-latency auctions close to your supply and demand, in the regions that matter — US · EU · APAC. One platform, one console, every region.
US-East
Americas East
NYC production cluster, live today
US-West
Americas West
Deploy near west-coast traffic
EU
Europe
Deploy near European traffic
APAC
Asia-Pacific
Deploy across the APAC region
Low-latency near supply & demand
Global reach
One platform, every region
Global privacy & compliance
Compliant by construction —
everywhere you operate.
The plumbing that legal and supply-path teams ask about — across the US, the EU and beyond — built in, validated and auditable. No hidden ad-tech tax · full log-level data · no black box.
GDPR (EU) & CCPA / CPRA (US)
Consent and opt-out signalling handled to spec across regions.
IAB TCF & GPP supported
Framework consent strings and Global Privacy Platform signals pass cleanly through the supply path.
Full, validated supply chain (schain)
Complete and transparent — ads.txt, sellers.json and schain validated and enforced on every path through the exchange.
Creative compliance checking
Integrated creative verification before anything reaches your supply.
Privacy frameworks
Built to pass review in every market.
GDPR, CCPA / CPRA and the global privacy frameworks your legal and supply-path teams ask about — handled in one platform, validated on every path.
IAB TCF & GPP supported for white-label partners · registered IAB vendor.
Who it's for
Teams that want an exchange,
not a science project.
01
Ad networks
Launch your own branded exchange and set the margin on every transaction.
02
Publishers
Exchange-grade infrastructure without building and operating it yourself.
03
SSPs
Run real-time auctions across your demand under your own brand and domain.
04
oRTB traffickers
Route programmatic traffic at scale with per-endpoint QPS and shaping controls.
Your brand · your demand · our infrastructure
Launch your exchange.
Two streams, one axis, your margin — and an engine that turns your traffic into revenue. See the production exchange clear live traffic, with the team that runs it.