White-label, end to end
Your domain, your branding, your invoicing. Supply and demand partners integrate with your exchange and never see Floxis underneath.
White-label RTB exchange
Run your own ad exchange.
Floxis is the white-label RTB exchange you run as your own — your domain, your brand, your margins. Turn your traffic into revenue with an autonomous optimization engine that works every auction to maximize what you clear, on infrastructure already running live production traffic.
A bid, cleared
live · illustrative
Live auction
illustrative
Bid request
300×250 · display · US
540ms
Demand A$2.10
Demand Bwinner$2.40
Demand C$1.95
Cleared$2.40
To your supply $2.11
Your margin $0.29
Sample values · illustrative 12% margin — you set the rate per endpoint.
Cleared in 540 ms · winner served under your brand
The exchange, made obvious
Supply in, demand out — your hub in the middle.
Every source on the left, every buyer on the right, your Floxis exchange clearing between them — your margin taken on every transaction.
Live topology
hover, tap or tab a stage
Publisher
App
SSP
FLOXIS
EXCHANGE RTB · your margin
EXCHANGE RTB · your margin
DSP
Advertiser
Brand
Supply
Every source, one pipe
100k+ QPSper endpoint, configurable
OpenRTB 2.5/2.6Prebid · VAST · JS tags
<700msend-to-end response
Your Floxis exchange
Decisions in milliseconds
200–300msdefault DSP bid timeout
Your marginapplied per transaction
Shaping + filteringauditable, under your brand
Demand
Clear to the right buyers
~1 minreporting latency
Brand-safeschain + creative checks
Real-timebid, win & drop ledger
Speaks every standard in your stack
OpenRTB 2.5 / 2.6
Prebid
VAST
JS Tags
ads.txt
sellers.json
schain
IAB TCF & GPP
The premise
Exchanges are complicated.
Exchanges are complicated.
Yours doesn't have to be.
Standing up an ad exchange usually means stitching together RTB, traffic shaping, compliance and reporting — then maintaining all of it. Floxis is that stack, run as your own.
A bid request arrives from your supply, the auction clears across your demand partners in well under a second, your margin is applied, and every bid, win and drop lands in your reporting about a minute later — all under your brand. You set the rules. We run the infrastructure that's already handling live production traffic.
Why operators choose Floxis
Three things, done properly.
The differentiators that matter when you're the one whose name is on the exchange.
Autonomous optimization
Set a goal — maximize net revenue, fill or win volume — and the engine blocks, scores and floors every auction to hit it. This is how Floxis helps you monetize your traffic, with every change proven against a live holdout before it touches production.
Standards-native & compliant
OpenRTB 2.5/2.6, Prebid, VAST and JS tags. ads.txt, sellers.json and supply-chain (schain) validation built in. Global privacy compliance — GDPR, CCPA/CPRA, IAB TCF & GPP — with real-time analytics on every clearing path.
The optimization engine
Set the goal. Hand over the wheel.
Tell Floxis what each endpoint should maximize — net revenue, fill, or win volume — and the engine blocks, scores and floors every auction to hit it. This is how Floxis helps you monetize your traffic: optimization that proves itself against a live holdout, and reverts itself the moment it stops paying off.
Objective
Maximize net revenue
Maximize fill
Win volume
Dynamic per-segment floors
Engine Reserve sets a floor for every segment from its own observed clearing prices, A/B-armed against the holdout. Your manual floors always win — the engine only ever raises above your minimum.
Adaptive & range margin
Margins self-tune to rolling trade patterns within the minimum and maximum you set. You own the bounds; the engine finds the best point between them.
Segment blocking
Drop segments with poor demand economics. Shadow scores and records but still sends everything; Enforce actually drops.
Every lever runs Off → Shadow → Enforce, measured against a live holdout — arm 0, the exact status quo. Uplift is proven, not assumed.
Built-in safety breaker. If a test arm's bid rate falls below 80% of the holdout, Enforce auto-reverts to Shadow. Optimization never quietly costs you demand.
How it works
One request, start to finish.
A bid request arrives from your supply. Floxis runs the auction across your demand partners in well under a second — in the illustrative trace above, it clears at $2.40 in 540ms — applies your margin, and serves the winner under your brand. Every bid, win and drop shows up in your real-time analytics about a minute later.
01
Request arrives
Supply sends an OpenRTB request to your branded endpoint — display, video or native.
02
Auction runs
Floxis calls your demand partners with a 200–300ms timeout, shaping and filtering as configured.
03
Margin applied
Your margin is taken per transaction and the winning bid is cleared, end-to-end in under 700ms.
04
Reporting lands
Every bid, win and drop reaches your real-time analytics about a minute later, with drop reports that show exactly why each request was filtered.
Integrations & custom adapters
Connect any partner. No partner left behind.
Bring your own demand and supply — you keep the relationships, Floxis does the integration work. Speak the standards out of the box, and when a partner is non-standard, we build and maintain the adapter for you.
RTB / OpenRTB
Real-time bidding over OpenRTB 2.5 and 2.6 for display, video and native.
Prebid / header bidding
Prebid.js and Prebid Server adapters, wired into your existing header-bidding setup.
VAST & video
Full VAST support for in-stream and outstream video demand and supply.
JS tags
Tag-based partners connect through script and pixel endpoints under your domain.
Custom adapter development
Non-standard partner? Floxis builds and maintains the adapter for you — white-glove onboarding so every demand and supply source connects. Bring your own demand and supply with per-endpoint config for QPS, timeout, schain and bidding URL.
Global infrastructure
Run your exchange where your traffic is.
Deploy close to your supply and demand for low-latency auctions — one platform, every region.
US-EASTUnited States · East
US-WESTUnited States · West
EUEurope
APACAsia-Pacific
Low-latency auctions next to your buyers and sellers — US · EU · APAC, on one platform you operate as your own.
Capabilities
Everything an exchange needs, in the box.
The breadth that keeps your partners — and your operations — running on a single platform.
Brand safety & fraud prevention
Bring your own IVT and creative verification — works with any provider — or have Floxis run it for you. Fraud floor caps and creative checks run on every clearing path, so demand stays clean.
Granular filtering
Allow and block lists across domain, bundle, publisher, CRID, IP, device and ad-markup — filter exactly what you want, where you want.
Real-time analytics
Sub-minute reporting across deep dimensions and derived metrics — fill, win, render, eCPM, RCPM, cookie-sync — plus drop reports that show exactly why every request was filtered.
Identity & cookie sync
User matching across your demand that lifts bid rates and clears more of your traffic. Signal-resilient — works with the identity you already run: UID2, ID5, RampID, hashed email.
Routing control
Per-endpoint QPS, spend caps and timeouts keep every partner inside its limits — and your infrastructure predictable.
Platform capabilities
Built to run at real scale.
<700ms
End-to-end response
request in, winner cleared
100k+
QPS per endpoint
1–100k+, configurable
~1 min
Reporting latency
to your analytics
US·EU·APAC
Deploy by region
US-East · US-West · EU · APAC
Global & privacy-first
Privacy compliance, every region.
One platform, balanced across jurisdictions — GDPR in the EU, CCPA / CPRA in the US, and IAB TCF & GPP consent signalling — with integrated creative verification on every clearing path.
IAB TCF & GPP supported · ads.txt · sellers.json · schain
Trust & compliance
Credibility your partners can verify.
No hidden ad-tech tax · full log-level data · no black box
Global privacy
GDPR (EU), CCPA / CPRA (US) and IAB TCF & GPP consent handled natively.
Full supply chain (schain)
Full, validated supply chain (schain) — complete and transparent. Authorized-seller checks (ads.txt & sellers.json) built in.
Creative verification
Integrated creative checks run before anything clears, keeping demand brand-safe.
Real-time analytics
Per-endpoint routing controls and sub-minute reporting, with drop reports on every filtered request.
Who it's for
Built for teams that route real traffic.
Ad networks
Launch your own branded exchange without building the core from scratch.
Publishers
Get exchange-grade infrastructure without standing up and running it yourself.
SSPs
Operate a branded exchange layer with margin control and full auditability.
oRTB traffickers
Route programmatic traffic at scale with per-endpoint QPS and shaping controls.
Your brand · your demand · our infrastructure
Launch your exchange.
See Floxis running live traffic under your brand. We'll walk through RTB, margins, the optimization engine that monetizes your traffic, and real-time reporting on a live production cluster.
Live production cluster · NYC · real traffic · dev@floxis.tech