Run your
own ad
exchange.
Floxis is the white-label RTB exchange you run as your own — and the engine that turns your traffic into revenue. Your domain, your branding, your margins, with autonomous optimization tuning every auction toward the goal you set.
Fig. 00 — Exchange unit spec
| Timestamp | Supply | Winning DSP | CPM | Latency |
|---|
Four clauses that
define the machine.
No black boxes. The way Floxis runs is written down like an engineering spec — these are the principles the platform holds to on every request.
White-label, end to end
Your domain, your branding, your invoicing. Supply and demand partners integrate with your exchange and never see Floxis underneath. You own the relationship, the surface, and the margin on every cleared transaction.
Goal-based autopilot
Set one objective — maximize net revenue, fill, or win volume — and the engine blocks, scores and floors every auction to hit it. Each lever runs Off → Shadow → Enforce against a live holdout, so uplift is proven, not assumed. A safety breaker auto-reverts if a test arm underperforms the holdout. Set the goal, hand over the wheel.
Standards-native & compliant
OpenRTB 2.5 / 2.6, Prebid and header bidding, VAST and JS tags — first-class, not bolted on. ads.txt, sellers.json and supply-chain (schain) validation are built in. Privacy compliance is global — GDPR (EU), CCPA / CPRA (US), with IAB TCF and GPP supported — alongside per-endpoint QPS management and real-time reporting.
Live production, your margins
Not a sandbox. Floxis runs on a production cluster in NYC handling real traffic, clearing auctions in well under 700ms end to end. You set the margin per transaction; every bid, win and drop lands in your reporting about a minute later.
A request in,
a winner out.
A bid request arrives from your supply. Floxis runs the auction across your demand partners in well under a second, applies your margin, and clears the winner — all under your brand. Every bid, win and drop shows up in your reporting about a minute later.
Prebid · VAST · JS tags
200–300ms bid timeout
Intake. Auction.
Reporting.
Three stages run on every request — the same loop whether you clear ten auctions a second or a hundred thousand.
Intake
- Requests arrive from your supply over OpenRTB, Prebid or JS tags
- ads.txt, sellers.json and schain are validated
- Per-endpoint QPS management protects every route
- Consent signals — IAB TCF, GPP, US Privacy — are read and enforced
Auction
- The auction fans out across your demand partners
- Traffic shaping applies blocking and dynamic floors
- Your margin is applied and the winner is cleared
- End-to-end response stays well under 700ms
Reporting
- Every bid, win and drop is recorded
- Real-time analytics with sub-minute reporting latency
- Holdout vs. test arms make uplift measurable
- All under your brand, in your dashboards
Set the goal.
Hand over the wheel.
This is how Floxis turns your traffic into revenue. Pick one objective and the optimization engine blocks, scores and floors every auction toward it. Each change runs Off / Shadow / Enforce against a live holdout — arm 0, the exact status quo — so uplift is proven before it touches revenue, and auto-reverts if it underperforms.
Set the objective. The engine does the rest.
You choose what to optimize for. Floxis decides how — which segments to block, where to score, which floors to raise — and proves every move against a live holdout.
▸ Holdout-proven · auto-reverting · per-endpoint overrides always win
Dynamic floors
Per-segment floors computed from observed clearing prices — Engine Reserve. Manual floors are always respected; the engine can only raise above a manual minimum, never below.
Segment blocking
Drop segments with poor demand economics — but only once the data earns it, never on a hunch.
Adaptive margin
Range margin self-tunes on rolling 24h trade patterns, always inside the min and max bounds you set. You keep the guardrails; the engine works the range.
Higher arms multiply the reserve; arm 0 stays the holdout. If a test arm's bid rate falls below 80% of that holdout, Floxis auto-reverts Enforce → Shadow. Per-endpoint overrides always win — so a manual decision never gets second-guessed by the engine.
No partner
left behind.
Connect any supply or demand partner over the standards you already run — and when a partner isn't standard, we build the adapter for you. Bring your own demand and supply; you keep the relationships, we do the integration work.
RTB — OpenRTB 2.5 / 2.6
Server-to-server real-time bidding with full request and response control, per endpoint.
Header bidding — Prebid
Both Prebid.js client-side and Prebid Server adapters, wired into your wrapper.
Video & tags — VAST · JS
VAST/VPAID video plus JS and display tags for non-RTB supply and demand.
Bring your own demand & supply
Per-endpoint config — QPS, timeout, schain, bidding URL — so every partner connects on its own terms.
Run your exchange
where your traffic is.
One platform, every region. Deploy close to your supply and demand so auctions clear with minimal network latency — and scale into new markets without standing up new infrastructure.
East-coast supply and demand, served from the New York metro.
West-coast and Pacific routes kept close to the auction.
European supply and demand on regional infrastructure.
Asia-Pacific reach for fast-growing programmatic markets.
▸ One platform · every region · routed to the nearest edge
Everything an exchange
has to do well.
Beyond the auction, the controls operators actually run on — brand safety, filtering, analytics, identity and routing, configured per endpoint.
Brand safety & fraud prevention
Creative validation and fraud floor caps. Bring your own IVT and creative verification — works with any provider — or have Floxis run it for you.
Granular filtering
Allow and block lists on domain, bundle, publisher, CRID, IP, device and ad markup — applied on intake, every request.
Real-time analytics
Sub-minute reporting across deep dimensions and derived metrics — fill, win, render, eCPM, RCPM, cookie-sync — plus drop reports: see exactly why every request was filtered.
Identity & cookie sync
User matching that lifts bid rates by giving demand the identity signal it needs to bid. Signal-resilient — works with the identity you already run: UID2, ID5, RampID, hashed email.
Routing control
Per-endpoint QPS, spend caps and timeouts keep every route inside the limits you set.
Configured per endpoint
Every list, lever and limit is set per partner — and reported back to you in real time, under your brand.
Global privacy,
by default.
Compliance isn't a module you bolt on later. Privacy and transparency machinery ships with the exchange and runs on every request — EU, US and beyond, not one region at the expense of the rest.
No hidden ad-tech tax · full log-level data · no black box
Global privacy compliance
GDPR (EU) and CCPA / CPRA (US) enforced on every request, with IAB TCF and GPP supported. Consent and privacy signals are read at intake and honored downstream.
Full, validated supply chain
ads.txt, sellers.json and supply-chain (schain) validation are built in and checked on intake — complete and transparent, not sampled, not optional.
Creative compliance
Integrated creative verification screens what clears, so the demand running on your brand stays inside policy.
Reporting & auditability
Real-time analytics with sub-minute latency means every bid, win and drop is queryable almost as it happens — for billing, debugging or audit.
The machine,
at idle and at load.
Configurable from a handful of queries per second to well past a hundred thousand per endpoint. The figures below are illustrative — sized to platform capability, not a client account.
| Timestamp | Supply | Format | Winning DSP | CPM | Floor | Status | Latency |
|---|
Built for the people
routing the traffic.
If you move programmatic supply and demand at scale, Floxis is the infrastructure layer you run as your own.
Ad networks
Launch your own branded exchange without building an RTB stack from scratch.
Publishers
Exchange-grade infrastructure and demand access, under your name, without the engineering lift.
SSPs
Add a margin-bearing exchange layer with standards-native supply and demand integration.
oRTB traffickers
Route programmatic traffic at scale with per-endpoint QPS control and measurable shaping.
Your exchange,
spec'd out.
Floxis is licensed and deployed as your own exchange. There's no off-the-shelf price tag — the margin is yours to set, and the engagement is sized to your traffic. And you don't start from zero: your exchange goes live with demand already connected from day one. Book a demo and we'll walk the spec against your setup.
Launch your
exchange.
Your brand, your demand, our infrastructure — already running live production traffic. Talk to us and we'll scope the integration.