Run your own
ad exchange.
Turn your traffic into revenue. Floxis is the white-label RTB exchange you run as your own — your domain, your branding, your margins. An autonomous optimization engine monetizes every impression between supply and demand, on infrastructure already running live production traffic.
Three things that set the exchange apart.
White-label, end to end
Your domain, your branding, your invoicing. Supply and demand partners integrate with your exchange and never see Floxis underneath. Custom domain, custom dashboard, your margin on every transaction.
Autonomous traffic shaping
Segment blocking and dynamic bid floors that tune themselves. Each lever runs Off → Shadow → Enforce and is measured against a live holdout, so uplift is proven, not assumed. A safety breaker auto-reverts to Shadow if a test arm underperforms.
Standards-native & compliant
OpenRTB 2.5/2.6, Prebid / header bidding, VAST and JS tags. ads.txt, sellers.json and supply-chain (schain) validation built in. Global privacy compliance — GDPR, CCPA/CPRA, IAB TCF & GPP — with per-endpoint QPS control and real-time, sub-minute analytics.
A bid request, cleared under your brand — in well under a second.
A bid request arrives from your supply. Floxis runs the auction across your demand partners in well under a second, applies your margin, and clears the winner — all under your brand. Every bid, win and drop shows up in your reporting about a minute later.
- Prebid · header bidding
- JS tags · VAST
- OpenRTB 2.5 / 2.6
- Your margin applied
- Traffic shaping
- Filtering · compliance
- 200–300ms timeout
- Per-endpoint QPS
- schain validated
Set the goal. Hand over the wheel.
This is the engine that monetizes your traffic. You pick the objective; Floxis decides how to block, score and floor every request to hit it — and proves the lift against a live control before keeping a single change.
In plain terms: you choose what to maximize, and the engine continuously adjusts what it filters and the prices it asks for. Every change runs against a holdout — a slice of traffic left exactly as it was — so uplift is measured, not assumed, and anything that underperforms reverts itself.
Segment blocking
Drop segments with poor demand economics — only where the data says it pays.
ENFORCE actually drop the segment
Dynamic floors
Per-segment reserve prices computed from observed clearing prices. Your manual floors are always respected — the engine only raises above your minimum, never below.
ENFORCE send the raised floor
Adaptive margin
You set the min/max bounds; the engine self-tunes your margin within them on rolling 24-hour trade patterns. You stay in control of the range — it optimizes inside it.
ENFORCE tune within your min/max
Holdout-proven, auto-reverting. Every lever rolls out Off → Shadow → Enforce against arm 0, an exact copy of your status quo. If a test arm's bid rate falls below 80% of the holdout, it reverts itself Enforce → Shadow. Per-endpoint overrides always win.
No partner left behind.
Connect any partner on either side of the auction. Bring your own demand and supply — you keep the relationships, we do the integration work — or launch with demand already connected, live from day one.
Connect any partner
Standards-native on every common protocol, so most partners are a configuration away, not a project.
- Bring your own demand & supply — keep your direct deals
- Per-endpoint config: QPS, timeout, schain, bidding URL
Non-standard partner? We build the adapter.
When a partner doesn't speak a standard protocol, Floxis builds and maintains the adapter for you — white-glove onboarding, no engineering lift on your side.
- We build it, we keep it working as the partner's API changes
- Header-bidding adapters on both Prebid.js and Prebid Server
- One platform speaking every partner's protocol at once
Everything the exchange does, in one platform.
Brand safety & fraud prevention
Creative validation and fraud floor caps. Bring your own IVT and creative verification — works with any provider — or have Floxis run it for you.
Granular filtering
Allow & block lists across domain, bundle, publisher, CRID, IP, device and ad-markup — at the level you need.
Real-time analytics & drop reports
Sub-minute reporting across deep dimensions and derived metrics — fill, win, render, eCPM, RCPM. Drop reports show exactly why every request was filtered.
Identity & cookie sync
User matching that lifts bid rates and clears more demand on the same supply. Signal-resilient — works with the identity you already run: UID2, ID5, RampID, hashed email.
Routing & rate control
Per-endpoint QPS, spend caps and timeouts — route demand and supply exactly how you want it.
Win-notice & event tracking
Server-side win notifications with impression and render tracking, reconciled into your reporting.
Run your exchange where your traffic is.
One platform, every region. Deploy close to your supply and demand for low-latency auctions across US · EU · APAC — no second integration, no separate stack.
The targets the platform is built to.
Platform capability targets — what the exchange is engineered to, with US-East running live production today.
Global privacy compliance, built into the protocol.
Consent and opt-out signals are enforced end to end across the auction — GDPR consent strings in the EU, CCPA/CPRA opt-out signals in the US, and IAB TCF v2 & GPP supported globally. The exchange is a registered IAB TCF vendor.
No hidden ad-tech tax · full log-level data · no black box
Built for teams routing programmatic at scale.
Ad networks
Launch your own branded exchange without building RTB from scratch.
Publishers
Exchange-grade infrastructure, on your domain, without the build.
SSPs
Add an owned auction layer and set the margin on every clear.
oRTB traffickers
Route demand and supply at scale with per-endpoint controls.
The exchange, at a glance.
Launch your exchange.
Book a demo and we'll walk through running Floxis as your own branded exchange — your domain, your demand, our infrastructure.